Colored buttons encouraged and redirected customers to sign up for a full Amazon Prime subscription, the complaint said. The complaint alleged that Amazon's website was set up in a way that tricked customers out of the lower-cost Prime Video subscription. It's a separate product from a full Amazon Prime membership, which costs $14.99 monthly.Īnd although "it is possible to sign up for Prime Video alone, it is difficult to do so," the FTC said in a complaint filed on Wednesday. Prime Video is Amazon's subscription streaming service, where customers can watch and rent shows and movies for an $8.99 monthly fee. The Federal Trade Commission accused Amazon in a new lawsuit of tricking customers into purchasing full - and more costly - Prime memberships when they were only looking to stream videos available on Amazon's subscription video service. Its webpage "tricked consumers" out of a lower-cost option, the complaint said. The agency said Amazon made it hard for customers to sign up for Prime Video, a streaming service. BROWN/AFP via Getty ImagesĪ new FTC lawsuit accused Amazon of tricking customers into buying a more expensive subscription. The FTC said Amazon made it hard for customers to sign up for only Prime Video.
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